布鲁克林儿童博物馆 Brooklyn Children's Museum 5,19,36,112,119,124-125,127
BIG见英国互动组织 BIG see British Interactive Group
C
财务 finance 57-74
产品生命周期 product life-cycle 12-16,62,64,74,88,125
场地费 site costs 72
初级市场 primary market 82-83
传播策略 communication strategies 26-34
慈善机构见克罗尔基金;盖茨比基金;莱弗休姆信托基金;纳菲尔德基金;圣伯里家族基金;薇薇安·达菲尔德基金 charitable institutions see Clore Foundation;
Gatsby Foundation;